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Builders Day

A one-day workshop where financial planners come together to build their own bespoke tools with AI.

Cohort 4 — June 17, 2026 — $395

Applications for Cohort 4 are now closed. Subscribe to The Builder Brief to be the first to know when the next cohort opens.

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Builders Day event graphic — June 17, 2026 — Beginners Welcome — Cohort Four

Build toolsmagic for your practice. No coding required.

Builders Day is a virtual day-long workshop where financial advice professionals build their own custom tools using Claude. Cohorts 1 through 4 sold out--subscribe to The Builder Brief to be the first to know when the next one opens.

This is designed for solo planners and those at small-to-mid-size firms who want to offer a more elevated, personalized client experience. The more of a novice you are, the better. Seriously.

You'll leave with a tool you built yourself--one you can put in front of clients the same week.

How likely are you to recommend Builders Day to a fellow advisor?

0.0 out of 10

respondent average score as of May 21, 2026

What Builders Day alumni are saying

It's incredible what a good prompt can do. As much as I've been told this, I think using it for real cases has really lit a fire to do more.

Max Pashman
Max Pashman
Pashman Financial

I've tried a lot of online workshops over the years, and this is by far the best one I've been a part of.

Ashby Daniels
Ashby Daniels
Money Visuals

I just loved being part of a group that is actually using these tools to build as financial advisors — really inspiring. That feeling that anything is possible is what I am taking away. Never in my life did I think I would be able to do some of these things, and I'm thrilled by it.

Christina Empedocles
Christina Empedocles
Insight Personal Finance

I loved getting inspired by the cohort. Everyone was working on such meaningful projects, and hearing what they were building pushed me to think bigger and reach for things I hadn't even imagined before.

Uziel Gomez
Uziel Gomez
Primeros Financial

There is a zero percent chance you leave without your mind being a little bit blown.

Audrey Emerson
Audrey Emerson
Cents of Joy

Just do it. Give yourself the gift of uninterrupted work time, cocooned in ideation, conversation, and support with like-minded, kind, funny, and creative people. Oh, and you get a cool thing at the end.

Meghaan Lurtz
Meghaan Lurtz
Shaping Wealth

How it flows

💡
Ideation
You come in with a vague idea--maybe even just a problem you've been sitting with. Through guided prompts and breakout conversations with your cohort, that vague idea sharpens into something you can actually build. Alumni consistently rate this the highest part of the day.
"I was literally floored that the thing I wanted to build worked. I thought for sure I would have more difficulty or hang ups. While it wasn't a perfect product/ready to launch, it was a perfect V1."— Ashley Quamme, Beyond the Plan
📖
Education
Before you build, you learn how to build. The morning covers The Builders Method™--a practical framework for thinking about AI in your practice and making it click--not just in theory. The mental model you need to keep going after the day is over.
"Going from never really using it to actually being able to build something was incredible."— Harry Sommers, Root Financial
🤝
Community
Cohorts are kept small and curated. You're in the room with advisors across practice types and experience levels, all trying to build something meaningful. People leave surprised by how much they learned from each other--and how good it feels to spend a day with people who get it.
"Join because you have an idea or ideas for products you want to build, but stay for the community. It was incredible."— Cristina Livadary, Mana Financial Life Design

What you need to know

Size
Limited to 20 participants
Pricing
$395 per person
Selection
By application--we curate cohorts to create the best experience for everyone

Why an application? Builders Day cohorts are curated based on the kinds of tools people want to build. That mix--novices alongside experienced builders, across different practice types--is a big part of what makes each day good. When the next cohort opens, applications will be how we put it together.

Want a Builders Day for your whole firm?

We offer private workshops tailored to your team's goals and workflows. Pricing starts at $5,000.

Get in Touch →

Tools I've built for my own practice

Need some inspiration? Here are a few examples of what's possible--and what you could build on Builders Day.

Meet Andy

Andy Baxley

Andy Baxley, CFP®

Financial planner, former teacher, and tinkerer. Andy is the founder of Two Trails Financial Planning and a father of two wonderful and mischievous young boys.

He built every tool on this page--and this entire website--without writing a single line of code. Now he's on a mission to help other planners do the same.

Be first to know when Cohort 5 opens